Venture Insights #5: Predella
The Pitch 💡
“Build your own video app, without writing any code! Predella lets you create custom video chat workflows for your businesses and communities with a simple editor.” - Predella
Founding Team 👥
Carlos Diaz-Padron: Prev. Senior engineer @ Twilio, founding software engineer @ Penrose (Series A - backed by 8VC, Marc Benioff, Sway Ventures) & Mozilla.
Gail Wilson: Prev. Software engineer @ Airbnb, Facebook & Zillow.
Quick news! They’re currently open for waiting list.The Sparks ✨
Covid-19 (C-19) has moved almost every offline activity online.
While vaccines have started to be distributed across some regions, it is still far from the end of the battle with coronavirus. According to scientists, post C-19 will not be an instant 'back to normal life' as the virus is mutating. From your favorite live concerts to the fitness classes, to networking events, and even students' classroom learning has been among spaces that have impacted the most from the events of C-19 globally.
The rising cloud meeting platform like Zoom has been recognized as the preferred alternative and widened virtual communication access. However, it is challenging to achieve a consistent productivity level throughout long hours in front of the laptop, and it could never replace real-life social interaction. Hence, we started to see explosive video tools in the market like Houseparty, Run The World (RTW), and Around. With all these available tools, why would Predella still be captivating?
Video-first tools have a massive scaling opportunity through the API marketplace.
From the above, we can see that users will use video platforms that cater to their specific needs. For events, they will likely proceed with RTW than Houseparty and vice versa. Simple means, there are many use cases for the video-first platform. Nevertheless, you need to switch to a different product in order to fit with your unique use-cases.
This is where Predella shines. For users to keep switching to feed their video-tools need is tedious. Hence, through Predella, you just need to know what kind of use-case that you want to use it for. And there’re templates available there. So users can think of it as “Template as a service”, just like how Canva is for presentation or Typeform is for form.
Building end-to-end solution for video-first tools.
There’s an enormous opportunity for Predella as demand for a better-fit use case will grow over time, just like how Stripe did it for payment or Canva did it on presentation. They don’t just simplify the available options, but in a longer view, it helps to increase productivity for those people that needs to use video in their daily work.
Predella ‘potential’ flywheel opportunity
Snapshot 📸
